overhype

overhype
overhype UK US (also over-hype) /ˌəʊvəˈhaɪp/ verb [T] DISAPPROVING
MARKETING to advertise or praise something more than it deserves in newspapers, on television, online, etc., in order to make people excited about it and want to buy, try it, invest in it, etc.: »

People wondered aloud whether the company had been overhyped.

»

Probably only one in 20 of these stocks will retain their present over-hyped levels.

Compare HYPE(Cf. ↑hype) verb

Financial and business terms. 2012.

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Look at other dictionaries:

  • overhype — v.t., overhyped, overhyping. * * * …   Universalium

  • overhype — verb To promote or publicize something excessively …   Wiktionary

  • overhype — verb make exaggerated claims about (a product, idea, or event). noun excessive publicity or promotion …   English new terms dictionary

  • overhype — v.t., overhyped, overhyping …   Useful english dictionary

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